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Terms of Use

Effective date: October 27, 2026.
Last updated: October 27, 2026.

Please read these Terms of Use. They include a class action waiver and an agreement to resolve disputes by individual arbitration (section 21), which affect your legal rights.

1. Agreeing to these terms

Choose Between (choosebetween.us) is run by Choose Between, LLC, a Colorado limited liability company. "Choose Between," "we," "us" and "our" mean Choose Between, LLC. "The Choose Between parties" means Choose Between, LLC and its owners, members, managers, investors, employees, team members, contractors, affiliates, licensors and service providers. "You" means anyone who visits or uses the site. "The site" means choosebetween.us and every page, feature and service on it.

These Terms of Use are an agreement between you and us. Our Privacy Policy explains what information we collect and how we use it. It is a separate document, and we encourage you to read it.

You agree to these terms in two ways:

  • When you start a quiz. The site tells you, right beside the start button, "By starting, you agree to our Terms of Use." Starting the quiz is your agreement.
  • When you keep using the site. A bar on your first visit tells you, "By continuing to use the site, you agree to our Terms of Use and acknowledge our Privacy Policy." Continuing to use the site after that notice is your agreement.

If you do not agree, DO NOT USE THIS SITE.

If you buy advertising or a paid data product from us, a separate written agreement also applies. If it conflicts with these terms, that agreement controls for that purchase.

2. What Choose Between is, and what it is not

Choose Between is a non-partisan platform and is not affiliated with any candidate, campaign or political party. You answer questions, and we show how closely your answers line up with the public positions of the candidates, or the other choices, in a matchup.

Choose Between is informational. Results are informational, based on your responses, and are not voting advice; how you vote is always your decision. Nothing on the site is legal, financial or political advice. Your results are not a prediction of how you or anyone else will vote, and they are not an endorsement of any candidate, party or cause.

You may care about many things the quiz does not cover, and we encourage you to look at other sources too. We do not guarantee that your results will match your expectations, or that any candidate will act in office the way their public positions suggest.

3. No sign-up needed

You do not need an account to use Choose Between. Your quiz progress and results are kept by a cookie in your browser. If you clear your cookies, block cookies, use a private window or switch devices, your progress and results may be lost, and we cannot recover them for you.

4. The quiz and the matchups

What we mean by "quiz." In these terms, "quiz" means any set of questions the site asks you and compares with candidate positions or other choices, whether it is a full race quiz or a single question you answer in place on the homepage or elsewhere. "Results" means anything the site shows you from your answers, including a match score, a report, and the split a single question shows after you answer. "Figures" means the counts, splits, movements, rankings and charts the site calculates from quiz responses and public data.

Questions. The questions in a quiz, their order and their topics can differ from race to race, and we may change them at any time, at our sole discretion. Some questions, such as your ZIP code, help us show you your races and make your results more specific. A few opening questions ask about you rather than about an issue, such as your age range or gender. Our Privacy Policy explains how those answers are used and protected, and the question card tells you what choosing an answer means.

Single questions. Some quizzes ask one question and show you how answers have split once you choose. Your first choice is final: it is recorded when you make it, and it cannot be changed afterward.

Matchups. We choose which races and matchups to feature, and which candidates appear in each one, at our sole editorial discretion. A matchup may not include every candidate on the ballot. Some matchups look back at a past election or ahead to a possible future race, which may be hypothetical. Including a candidate, or leaving one out, is not a judgment about that candidate, as it is purely an editorial decision.

Changes to the site. We may add, change, pause or remove races, questions, features or any part of the site at any time, with or without notice.

5. Your results

Your compatibility result shows how closely your answers line up with each candidate's public positions on the questions in the quiz. That is all it measures.

Your results depend entirely on the answers you give. Different answers produce different results. A result is generated automatically from your answers; it is not a statement, finding, recommendation or opinion of Choose Between about you, about any candidate or about anyone else. A result produced by answering in a way that does not reflect your views, or by anyone trying to steer the quiz toward a particular outcome, says nothing about Choose Between or any candidate, and you may not present any result as a statement by Choose Between.

A high match does not mean a candidate agrees with you on everything, and a low match does not mean you disagree on everything. The quiz covers a limited set of issues and cannot fully capture how strongly a candidate holds a view or how they might act in office.

We may improve how results are calculated. Results taken at different times, on different dates, in different locations, or for different races may not be comparable.

6. Candidate information and sources

Candidate positions come from public statements and records, and each position links to its public source of information. A candidate's own words stay theirs and are attributed to them.

We use software, including AI tools, to help us find and organize public sources. A member of our team reviews each candidate position before it is published.

Positions can change for many reasons, so please check the source before relying on one. We work to keep candidate information accurate and current, but we cannot promise that it is complete, error free or up to date at every moment. Candidates change positions, sources move or disappear, and new statements come out after we publish. We do not promise to cover every candidate or every race.

If a campaign sends us its answers to our questions, we may record them as that candidate's attributed position, and may quote them on the candidate's profile. We do not promise to publish any answer word for word.

7. Figures, labels and AI-generated content

Figures. The site shows figures such as how many matches a race has, how a race's matches split between candidates, how that split has moved, how it has changed over time, and how answers to a single question have split. Figures marked with an "i" are calculated from quiz responses and public data and may be delayed or incomplete. We do not promise that any figure is accurate or complete at any moment.

Figures are not polls, surveys or election forecasts, and they are not a measure of public opinion. You are welcome to share your results and to quote or cite our figures. When you do, describe them as what they are: Choose Between match figures, calculated from quiz responses and public data, and not as a poll, a survey, a forecast or a measure of public opinion.

AI-generated content. Some summaries and other content on the site are generated with AI from public sources. AI-generated content is marked with this line: "This content was AI-generated from public sources and may contain errors. Check the sources below before relying on it. Not voting advice." We do not promise that AI-generated content is accurate, complete or current, and you should check the linked sources before relying on it.

Labels. Labels tell you how content was produced. "Sourced" means a position is taken from the candidate's own words or public record and linked to its source. "AI summary" means a summary was generated with AI from public sources and may contain errors. "Paid political advertisement" means a paid placement (section 10).

8. Requesting a correction

Anyone can report an error to us. Candidates, campaigns and their authorized representatives can also ask us to review how a position is shown.

How to ask. Use the "Request a correction" link on any candidate profile, or email corrections@choosebetween.us. Please include the page link, the position you think is wrong, and a link to a public source that supports the change. Campaigns should write from an official campaign email address or include another way for us to confirm that you speak for the campaign.

What happens next. Although we may not be able to respond to every request, once a correction has been verified we'll do our best to update the page as quickly as possible. When we change a position, we generally add a dated note on the page saying what changed. When a candidate disagrees with an accurately sourced position, we may add a dated note from the candidate beside it instead.

We do not remove an accurate, sourced position just because a candidate or campaign asks. A candidate who disagrees with how a position is shown can raise it again, with a new public source, at any time while the race is live on the site.

Legal notices. If you believe information on the site about you is inaccurate and you intend to make a legal claim about it, send a written notice to legal@choosebetween.us with the page link, the exact words at issue, and why you believe the information cited is false. We review every notice. Sending one does not by itself require us to remove anything.

Feedback. If you send us suggestions, corrections or other feedback, we may use them to improve the site without paying you or owing you anything.

9. Independence

Choose Between is independent and non-partisan. None of the Choose Between parties is affiliated with, endorsed by or working for any candidate, campaign, political party, political committee or interest group. Advertisers, including campaigns, buy clearly labeled ad positions under section 10 and never influence questions, positions or results.

Including a candidate or race on the site is not an endorsement. A paid placement on the site is not an endorsement by any of the Choose Between parties, and it does not mean the buyer endorses us.

10. Sponsored content and paid political ads

Choose Between is free to use. Sponsored content and paid political ads help pay for it.

How they are labeled. Paid political ads are labeled "Paid political advertisement" and are kept visually separate from candidate positions and from your results. Sponsored content that is not political is labeled as sponsored.

The public ad record. Every paid political ad on the site is listed in a public ad record showing who paid for it, linked from the ad and from our ad disclosures page. We keep the records state law requires and provide them on request where the law requires.

What buyers cannot do. Paid political ads are labeled, and no sponsor or advertiser can change questions, positions or results. Sponsors and advertisers have no say over the questions, candidate positions, how results are calculated, your results, the figures we publish, or how we handle corrections.

Not an endorsement. An ad is not an endorsement by any of the Choose Between parties of the advertiser, the candidate or the message, and it does not mean the advertiser endorses us.

Our review. We review ads before they run, and we may refuse or remove any ad at any time, for any reason. Describing our review is not a promise to run any particular ad, and we do not check every claim in an ad. An ad's content belongs to the advertiser, the advertiser is responsible for it, and its claims are not our claims.

Equal terms. Every buyer of a paid position in a race is offered the same terms and pays the same price.

Advertisers. Anyone who buys advertising agrees to our advertiser terms, which are a separate document.

11. Aggregated data products

We combine quiz responses from many people into aggregated, anonymous results and offer products built from them to media and campaign clients. No individual's answers are identifiable in them. Those products have their own terms, which apply to the clients who buy them.

12. Email list

You can join our email list for site updates from the footer of any page. Joining is optional, and you never need to join to take a quiz or see your results.

Every email includes a link to unsubscribe. We honor unsubscribe requests within the time the law requires, usually much sooner. Our Privacy Policy explains how we use and protect your email address.

13. Sharing your results

You can share your results with the share tools on the site. Sharing is your choice: anyone who receives what you share can see it and pass it on. We may change or remove the share tools at any time, and we have no obligation to keep any shared image or link available.

14. Using the site responsibly

When you use the site, you may not:

  • scrape, crawl, copy in bulk or harvest content or data from the site, or use bots or other automated tools to take a quiz or access the site, except standard search engine indexing;
  • submit answers in bulk, tamper with a quiz, try to change results or the figures we publish, or try to get around any limit or security measure;
  • try to work out who any individual quiz taker is from figures, results or anything else we publish;
  • interfere with the site, overload it, or upload anything harmful;
  • present your results, or anything from the site, as a statement, finding, recommendation or endorsement by Choose Between of any candidate, party or cause (sharing your own results as your own results is fine); or
  • use the Choose Between name, logo or results in paid campaign advertising or fundraising without our written permission.

You may share your own results with the tools we provide, and you may quote small parts of the site with credit and a link for news reporting, research, commentary or education.

We may block or limit access to the site for anyone who breaks these rules.

15. Who can use Choose Between

Choose Between is for adults 18 and older. By using the site, you confirm that you are 18 or older. We do not knowingly collect personal information from anyone under 18; our Privacy Policy explains what we do if we learn that we have.

16. Intellectual property

The site's content, design, text, graphics, software, quiz questions, compatibility method and published figures belong to Choose Between, LLC or its licensors and are protected by law. You may use the site for your own personal, noncommercial use under these terms. Anything else needs our written permission.

Candidate statements belong to the candidates who made them. Linked sources belong to their owners. Ads and sponsored content belong to the people who supplied them.

If you believe something on the site infringes your copyright, send a notice to our designated copyright agent at legal@choosebetween.us, identifying the work, where it appears on the site, and your contact details.

17. Links, videos and other services

The site links to sources, candidate websites, voter registration services and advertisers' pages, and it plays some videos through outside services. We do not control those sites and services and are not responsible for their content, accuracy, terms or privacy practices. A link or an embedded video is in no way an endorsement.

18. No warranty

Information is provided on an "as is" basis. We provide the site free, "as is" and "as available." To the fullest extent the law allows, we make no promises or warranties of any kind, express or implied, about the site or its content. That includes any warranty that the site, its content, its candidate positions, its figures or its AI-generated content is accurate, complete, current, reliable, uninterrupted, secure, error free or fit for a particular purpose, and any implied warranty of merchantability or non-infringement.

You use the site and rely on its content at your own risk. Please check anything important against the linked sources.

19. Limits on our liability

To the fullest extent the law allows, none of the Choose Between parties will be liable to you for any indirect, incidental, special, consequential, exemplary or punitive damages, or for lost data, lost profits or lost opportunities, arising from or related to the site, even if we were told they were possible.

To the fullest extent the law allows, the total liability of the Choose Between parties to you for all claims arising from or related to the site is limited to the greater of one hundred U.S. dollars ($100) or the amount you paid us, if any, in the 12 months before the claim arose.

These limits do not apply to liability that the law does not allow to be limited, such as liability for fraud or willful misconduct.

20. Indemnity

If you break these terms or the law while using the site, and that leads to a claim against any of the Choose Between parties by someone else, you agree to cover our reasonable losses and costs from that claim, including reasonable attorneys' fees. If you are an advertiser, this also covers any claim arising from your ad, its content, its disclaimers or your filings. We will tell you about the claim promptly and may choose to control the defense.

21. Resolving disputes: write to us first, then individual arbitration

Please read this section carefully. It affects your rights. It requires you and us to resolve disputes by individual arbitration rather than in court, and it waives class actions and jury trials. You can opt out of arbitration within 30 days (section 21.8).

21.1 What this section covers. This section applies to every dispute, claim or controversy between you and any of the Choose Between parties that arises from or relates to the site, your results, anything published on the site, these terms, our Privacy Policy, or our relationship with you, whatever its legal basis and whenever it arose, including disputes that arose before you agreed to these terms. It does not apply to disputes under a separate written agreement that has its own dispute clause.

21.2 Step one: write to us first. Before either of us starts an arbitration or a lawsuit, we must each give the other a written Notice of Dispute. Send yours by email to legal@choosebetween.us. We will send ours to any email address you have given us. The notice must include your name, your contact details, a description of the problem with any supporting documents, and the specific relief you want, and it must be signed by you personally, not only by a lawyer. For 90 days after the notice is received, you and we will try in good faith to resolve the dispute, including by phone or video call if either of us asks. Anything said in those talks is confidential and cannot be used later. Completing this step is a condition before any arbitration or lawsuit, and every deadline for bringing a claim is paused while this step is under way. If we have not resolved the dispute within the 90 days, either of us may start an arbitration, or a small claims case where it qualifies.

21.3 Step two: individual arbitration. Except as this section says otherwise, you and we agree that any dispute covered by this section will be resolved by binding individual arbitration, not in court. Arbitration is a process in which a neutral arbitrator, not a judge or jury, decides the dispute, with more limited discovery and appeal rights than a court. The arbitration will be run by the American Arbitration Association (AAA) under its Consumer Arbitration Rules and, where they apply, its Mass Arbitration Supplementary Rules, as in effect when the arbitration starts. Those rules are at adr.org. If the AAA cannot or will not run the arbitration, you and we will agree on another administrator, and if we cannot agree, a court will appoint one under the Federal Arbitration Act. These terms control if they conflict with the AAA rules. The Federal Arbitration Act governs this section; where it does not reach an issue, Colorado law applies.

The arbitrator may award the same individual relief a court could, including attorneys' fees where the law allows, and must follow these terms and the law. The arbitrator decides every question about whether this section applies, is valid or is enforceable, except that a court decides the questions in sections 21.5 (class waiver), 21.7 (mass filings) and 21.9 (severability) and whether section 21.2 was completed. Any hearing will be held by video, by documents only, or in the county where you live, as you choose, unless the AAA rules provide otherwise. The arbitrator's decision is final and may be entered as a judgment in any court with jurisdiction.

Fees. Payment of filing, administrative and arbitrator fees follows the AAA Consumer Arbitration Rules and fee schedule, which limit what a consumer pays. If the arbitrator finds that a claim or defense was frivolous or brought for an improper purpose, the arbitrator may require the party who brought it to reimburse the other side's fees as the law allows. Each side otherwise pays its own attorneys' fees unless the law or the arbitrator provides otherwise.

21.4 Small claims. Instead of arbitration, either of us may bring an individual claim in small claims court in Denver, Colorado, or in the county where you live, if the claim qualifies and stays there as an individual claim.

21.5 Class action and representative waiver. You and we agree that every dispute will be resolved only on an individual basis. Neither of us may bring or take part in a class action, collective action, consolidated action, private attorney general action, or any other representative proceeding, in arbitration or in court, and the arbitrator may not consolidate claims of different people or award relief to anyone other than the individual party. This does not stop you from taking part in a class-wide settlement, and it does not stop the batching described in section 21.7. If a court decides that this waiver cannot be enforced for a particular claim, that claim alone will be heard in the courts named in section 22, and it will be paused until every other claim has been resolved in arbitration. Every other claim stays in arbitration.

21.6 Jury trial waiver. If a dispute is heard in court for any reason, you and we each give up any right to a jury trial, to the fullest extent the law allows.

21.7 Mass filings. If 25 or more arbitration demands raising similar claims are filed against us by the same lawyers or coordinated lawyers, or within a short time of one another, you and we agree that they will be handled in stages so that each one gets individual attention: the AAA will first administer up to ten demands chosen equally by each side as test cases; the remaining demands will be paused, with no fees due on them, until the test cases are decided; the parties will then mediate for up to 90 days, after which either side may choose to have the remaining demands heard in court instead; and any demands that stay in arbitration will proceed in batches of up to 100 before a single arbitrator, with one set of fees per side for each batch. Every demand must meet the requirements of section 21.2, including the personally signed Notice of Dispute, before it is filed. Every deadline for bringing a claim is paused for demands waiting their turn. A court may enforce this section.

21.8 Your right to opt out. You may opt out of arbitration (sections 21.3, 21.5 and 21.7) by emailing legal@choosebetween.us within 30 days after you first agree to these terms, with the subject line "Arbitration opt-out," your name, the email address you want us to use, and a statement that you are opting out of arbitration. If you opt out, the rest of these terms still apply, including the write-to-us-first step, the jury trial waiver and the courts named in section 22. Opting out does not affect any earlier arbitration agreement between you and us, and a later update to these terms does not reopen the opt-out window unless the update says so.

21.9 Claims that stay in court. This section does not apply to (a) a claim that qualifies for small claims court under section 21.4; (b) a request by either of us to a court to stop the infringement or misuse of intellectual property, or unauthorized access to or interference with the site, while the rest of the dispute goes to arbitration; (c) a claim for public injunctive relief where the law says such a claim cannot be arbitrated, which a court will decide after the arbitrator has decided everything else; or (d) a dispute that the law says cannot be subject to a pre-dispute arbitration agreement.

21.10 Time limit to bring claims. To the fullest extent the law allows, any claim covered by this section must be started, by Notice of Dispute under section 21.2, within one year after the claim arises. A claim started later is permanently barred.

21.11 Changes to this section and survival. If we change this section, the change does not apply to a dispute for which a Notice of Dispute was sent before the change, and you may reject the change by opting out under section 21.8 within 30 days after it takes effect. This section survives the end of your use of the site and any change to or end of these terms.

22. Changes, governing law, courts and the rest

Changes to these terms. We may update these terms at any time. The updated terms apply from the date we post them on this page, which is the "Last updated" date above. For a material change, we will also post a notice on the site. Changes do not apply to a dispute that arose before their effective date. If you keep using the site after a change takes effect, you accept the updated terms.

Governing law. Colorado law governs these terms and any dispute between you and us about the site, without regard to conflict of law rules, except that the Federal Arbitration Act governs section 21.

Courts. Any dispute that is not arbitrated, including a request to compel arbitration or to enforce an award, must be brought in the state courts located in the City and County of Denver, Colorado, or in the United States District Court for the District of Colorado, and you and we agree to those courts' jurisdiction and give up any objection to them as an inconvenient forum. Small claims cases may also be brought where section 21.4 allows.

Where the law limits these terms. Some states do not allow some of the limits in sections 18, 19, 20 and 21. In those states, those sections apply only to the extent the law allows, and nothing in these terms limits any right you have under the law of your state that cannot be waived. If you live in New Jersey, sections 18, 19, 20 and 21 apply to you only to the extent New Jersey law allows.

Severability. If any part of these terms is found invalid or unenforceable, including the class action waiver, the warranty disclaimer or the limits on liability, that part will be treated as replaced by a valid provision that comes as close as possible to the original intent, and the rest of these terms stays in full effect, subject to section 21.5 for the class waiver.

The rest. These terms and our Privacy Policy are the whole agreement between you and us about the site and replace any earlier version. If we do not enforce a part of these terms right away, we have not given up the right to enforce it later. You may not transfer your rights under these terms; we may transfer ours to a successor that runs the site. Sections 5, 7, 11, 14, 16, 18, 19, 20, 21 and 22 survive the end of your use of the site.

23. Contact us

General questions, privacy requests, corrections and advertising inquiries: the Contact page at choosebetween.us (choose the reason that fits), or corrections@choosebetween.us for corrections and ads@choosebetween.us for advertising.
Notices of Dispute (section 21.2), arbitration opt-outs (section 21.8), copyright notices (section 16) and other legal notices: legal@choosebetween.us